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Terms of Service

Cinemetrics Research, LLC

1. Introduction

Welcome to Cinemetrics Research, LLC. These Terms of Service ("Terms") govern your use of our services. By using our services, you agree to comply with these Terms. You must not use our services if you do not agree to the Terms.

2. Services Provided

We offer specialized market research and producing services for filmmakers, documentarians, public television stations, and small production studios. Our services are divided into two categories:

Research Services:

  • Early Concept Testing: Evaluating project trailers, video concepts, and pilots to determine audience engagement and sentiment.
  • Audience Engagement Analysis: Assessing viewer response to content, including scene and character analysis.
  • Positioning and Marketing Insights: Identifying key aspects of a project for marketing efforts to support effective messaging strategies.
  • Market Analysis: Examining market trends, audience preferences, and competitive landscapes to validate project viability and provide compelling evidence for investor pitches and distribution negotiations.

Producing Services:

  • Project Development & Packaging: Refining creative vision using research insights and supporting the packaging of projects to attract financing and distribution partners.
  • Strategic Production Guidance: Providing informed decision support backed by market data and industry best practices from pre-production through post-production.
  • Distribution Strategy: Navigating distribution options using market research and industry connections to ensure audience-informed distribution approaches.

Additional services may include viewership trend analysis, content recommendations, data-driven marketing strategy development, and other consulting services related to project planning, audience targeting, and distribution guidance. All services are designed to provide actionable insights and strategic support to inform creative decisions, attract investment, and enhance project viability in the competitive media landscape.

3. Use of Services

By using our services, you agree to:

  • Provide accurate information necessary for us to perform our services.
  • Use the insights and data we provide strictly for lawful and business-related purposes.
  • Not reverse-engineer, duplicate, or redistribute proprietary methods or data obtained through our services.

4. Confidentiality

Any proprietary methods, research data, or insights provided to you are for your exclusive internal use. You may not disclose these to third parties without our prior written consent. This does not include information that is publicly available or information obtained independently.

4.1 Definition of Confidential Information

Confidential Information includes, but is not limited to, any proprietary methods, research data, insights, client information, business strategies, financial information, and any other non-public information shared between Cinemetrics Research, LLC and the client during the course of our services.

4.2 Obligations

  1. Both Cinemetrics Research, LLC and the client agree to maintain the confidentiality of all Confidential Information.
  2. Each party agrees to use the Confidential Information solely for the purpose of fulfilling obligations related to the services provided.
  3. Both parties agree to restrict access to Confidential Information to employees, contractors, or agents who have a need to know and are bound by confidentiality obligations no less restrictive than those in this agreement.

4.3 Exclusions

This confidentiality obligation does not apply to information that:

  1. Is or becomes publicly available through no fault of the receiving party.
  2. Is independently developed by the receiving party without use of the Confidential Information.
  3. Is rightfully obtained by the receiving party from a third party without breach of any confidentiality obligation.
  4. Is required to be disclosed by law, provided that the disclosing party gives prompt written notice to the other party to allow them to seek a protective order.

4.4 Duration

The confidentiality obligations outlined in this section shall remain in effect for a period of five (5) years after the termination of services, or for as long as the information remains confidential, whichever is longer.

4.5 Return or Destruction of Confidential Information

Upon termination of services or upon request, each party agrees to promptly return or destroy all Confidential Information received from the other party, including all copies and derivatives thereof.

4.6 Remedies

Both parties acknowledge that any breach of these confidentiality obligations may result in irreparable harm and that monetary damages may be inadequate compensation. Therefore, in addition to any other remedies available at law, the non-breaching party shall be entitled to seek injunctive relief.

5. Payment Terms

Standard Payment Structure

  1. A 50% down payment is required before the commencement of any research services.
  2. The remaining 50% balance is due upon completion of the services but before the delivery of the final report.

Contract-Specific Terms

If payment terms differ from the standard structure, they will be clearly outlined in the specific service contract or agreement.

Invoice and Payment Timeline

  1. Invoices will be issued for the initial down payment and the final balance.
  2. Payments are due within 30 days of receipt of the invoice unless otherwise specified in the contract.

Payment Methods

The invoice or contract will specify accepted payment methods.

Late Payments

  1. Payments received after the due date may be subject to a late fee or interest charge, as specified in the contract.
  2. We reserve the right to suspend services or withhold deliverables for accounts with outstanding balances.

Refunds and Cancellations

The specific service contract or agreement will outline our refund and cancellation policy.

Clients are responsible for reviewing and adhering to the payment terms outlined in their specific agreement or invoice. Any questions or concerns regarding payment should be addressed before services commence.

6. Intellectual Property

All reports, data, analyses, and methodologies provided by Cinemetrics Research, LLC remain our intellectual property unless explicitly stated otherwise. You are granted a limited, non-exclusive, non-transferable license to use the materials for your internal business purposes.

6.1 Ownership of Pre-Existing IP

  1. Each party retains all rights, title, and interest in and to its pre-existing intellectual property, including but not limited to methodologies, processes, software, and databases.
  2. Cinemetrics Research, LLC retains all rights to its proprietary research methodologies, algorithms, and analytical tools used in providing services.

6.2 Ownership of Research Data

  1. Raw data collected during the research process, including survey responses and participant information, shall be owned by Cinemetrics Research, LLC.
  2. Aggregated data may be retained by Cinemetrics Research, LLC for industry benchmarking and improvement of services, provided it cannot be used to identify the client or its project if viewed by third parties.

6.3 Ownership of Deliverables

  1. Final reports, analyses, and other deliverables created specifically for the client ("Deliverables") shall be owned by the client upon full payment of all invoices related to the services.
  2. Cinemetrics Research, LLC retains ownership of all working papers, draft reports, and intermediate analyses created during the service process.

6.4 License to Client

  1. Upon full payment, the client is granted a perpetual, worldwide, non-exclusive, non-transferable license to use, reproduce, and distribute the Deliverables for its internal business purposes.
  2. The client may share excerpts or summaries of the Deliverables with third parties (e.g., investors, partners) in the ordinary course of business, provided that Cinemetrics Research, LLC is credited as the source.

6.5 License to Cinemetrics Research, LLC

  1. The client grants Cinemetrics Research, LLC a perpetual, worldwide, non-exclusive license to use the results and findings of the research (but not client-specific information) for improving its services, developing best practices, and creating industry benchmarks.
  2. Any use of client-specific results or findings for marketing or promotional purposes requires prior written consent from the client.

6.6 Restrictions

  1. The client shall not reverse engineer, decompile, or attempt to derive the methodology or algorithms used by Cinemetrics Research, LLC in providing the services.
  2. Neither party shall use the other's intellectual property in a manner that is detrimental to the owner's interests or reputation.

6.7 Third-Party IP

If any third-party intellectual property is incorporated into the Deliverables, Cinemetrics Research, LLC shall obtain the necessary licenses or permissions for the client's use as specified in this agreement.

6.8 Reservation of Rights

All rights not expressly granted in this agreement are reserved by the respective owners of the intellectual property.

6.9 Survival

The provisions of this Intellectual Property Rights section shall survive the termination or expiration of this agreement.

7. Limitation of Liability

Cinemetrics Research, LLC will not be liable for any indirect, incidental, special, or consequential damages arising from the use of our services. We are only responsible for direct damages up to the amount paid by the client for the specific service.

7.1 Cap on Liability

To the maximum extent permitted by applicable law, the total liability of Cinemetrics Research, LLC, its directors, employees, or affiliates, for any claims under these Terms or relating to our services, whether in contract, tort, or otherwise, shall not exceed the total amount paid by the client for the specific service giving rise to the claim.

7.2 Exclusion of Indirect Damages

In no event shall Cinemetrics Research, LLC be liable for any indirect, incidental, special, exemplary, punitive, or consequential damages, including lost profits, loss of data, or business interruption, arising out of or in connection with our services, even if we have been advised of the possibility of such damages.

7.3 Time Limitation

Any claim or cause of action arising out of or related to the use of our services or to these Terms must be filed within one (1) year after such claim or cause of action arose, or be forever barred.

7.4 Essential Purpose

The limitations of damages set forth above are fundamental elements of the basis of the bargain between Cinemetrics Research, LLC and you.

8. Warranties and Disclaimers

8.1 Service Warranty

Cinemetrics Research, LLC warrants that it will perform the services in a professional manner consistent with general industry standards. Our entire liability and your exclusive remedy under this warranty will be, at our option and expense, to either (a) re-perform the deficient services, or (b) if re-performance is impracticable, refund the fees paid for the deficient services.

8.2 Disclaimer of Warranties

EXCEPT AS EXPRESSLY PROVIDED HEREIN, CINEMETRICS RESEARCH, LLC MAKES NO WARRANTY OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, AND SPECIFICALLY DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW.

8.3 No Guarantee of Results

While we strive to provide valuable insights, Cinemetrics Research, LLC does not warrant or guarantee any specific results from the use of our services. Market research is inherently predictive and speculative, and actual results may vary. Similarly, producing services involve numerous factors outside our control, and we cannot guarantee specific outcomes such as successful fundraising, distribution deals, or project completion.

8.4 Accuracy of Information

We do not warrant that the information provided through our services will be error-free or uninterrupted, or that all errors will be corrected. We rely on data provided by respondents and third-party sources, and while we take reasonable steps to ensure accuracy, we cannot guarantee the absolute accuracy of all data.

8.5 Client Responsibility

The client acknowledges that any actions taken based on our research and recommendations are at their own risk. We provide information to aid in decision-making, but the final decisions and their outcomes are the responsibility of the client.

8.6 Third-Party Content

Where our services incorporate or reference third-party content or data, we do not warrant or endorse, and shall not have any liability or responsibility for, any third-party materials or websites, or for any other materials, products, or services of third parties.

9. Use of Client Name and Logo

9.1 Marketing and Promotional Use

Unless explicitly prohibited by the client in writing, Cinemetrics Research, LLC may use the client's name and logo for marketing and promotional purposes, including but not limited to:

  1. Listing the client as a customer on our website and in promotional materials
  2. Using the client's name in case studies or testimonials
  3. Mentioning the client in press releases or industry presentations

9.2 Manner of Use

Any use of the client's name or logo will be done in a professional manner that reflects positively on both parties. Cinemetrics Research, LLC agrees not to alter, modify, or distort the client's logo without prior written consent.

9.3 No Endorsement

The use of a client's name or logo does not imply an endorsement of Cinemetrics Research, LLC or its services unless explicitly stated and agreed upon in writing.

9.4 Confidentiality

Cinemetrics Research, LLC will not disclose any confidential information about the client in connection with the use of the client's name or logo.

9.5 Client Approval

For any use beyond a simple listing as a client, such as case studies or detailed testimonials, Cinemetrics Research, LLC will seek prior written approval from the client.

9.6 Opt-Out Option

Clients may opt-out of having their name or logo used for marketing purposes at any time by providing written notice to Cinemetrics Research, LLC. Upon receipt of such notice, we will cease any new uses of the client's name or logo and remove existing uses where reasonably possible.

9.7 Duration

Unless otherwise agreed, the permission to use the client's name and logo as described in this section shall continue for ten (10) years after the completion of services. After this period, Cinemetrics Research, LLC will seek renewal of permission from the client.

9.8 No Transfer of Intellectual Property

Nothing in this section shall be construed as transferring any ownership or intellectual property rights in the client's name or logo to Cinemetrics Research, LLC.

10. Termination

Either party may terminate the agreement with written notice. If terminated, all outstanding payments for services rendered must be made, and any materials or data shared during the service must be returned or destroyed.

11. Modifications to Services

We reserve the right to modify, suspend, or discontinue any aspect of our services at any time. We will notify you of any material changes that may affect the service you receive.

12. Dispute Resolution

In the event of a dispute, both parties agree to resolve matters through negotiation or mediation before pursuing litigation. Any legal claims will be subject to the laws of Wyoming, USA.

13. Governing Law

These Terms will be governed by and construed in accordance with the laws of Wyoming, USA. Any legal disputes will be handled in the courts of Wyoming, USA.

14. Subcontracting and Assignment

14.1 Subcontracting by Cinemetrics Research, LLC

  1. Cinemetrics Research, LLC reserves the right to subcontract portions of the work to qualified third parties, provided that we remain fully responsible for the performance of all obligations under this agreement.
  2. Any subcontractors engaged by Cinemetrics Research, LLC will be bound by confidentiality obligations no less restrictive than those in this agreement.
  3. Cinemetrics Research, LLC will ensure that all subcontracted work meets our quality standards and complies with the terms of this agreement.

14.2 Assignment by Cinemetrics Research, LLC

Cinemetrics Research, LLC may assign or transfer its rights and obligations under this agreement to a successor entity in the event of a merger, acquisition, or sale of all or substantially all of its assets, provided that the assignee agrees to be bound by all terms and conditions of this agreement.

14.3 Assignment by Client

  1. The client may not assign or transfer its rights or obligations under this agreement without the prior written consent of Cinemetrics Research, LLC.
  2. Any attempted assignment or transfer in violation of this provision shall be null and void.
  3. Notwithstanding the above, the client may assign this agreement in its entirety to a successor entity in the event of a merger, acquisition, or sale of all or substantially all of its assets, provided that:
    1. The client provides written notice to Cinemetrics Research, LLC within 30 days of such assignment.
    2. The assignee agrees in writing to be bound by all terms and conditions of this agreement.
    3. The assignee is not a direct competitor of Cinemetrics Research, LLC.

14.4 Continuing Obligations

No assignment or subcontracting shall relieve either party of its obligations with respect to performance or payment that accrued prior to such assignment or subcontracting.

14.5 Third-Party Beneficiaries

This agreement is for the sole benefit of the parties hereto and their respective successors and permitted assigns. Nothing herein, express or implied, is intended to or shall confer upon any other person or entity any legal or equitable right, benefit, or remedy of any nature whatsoever under or by reason of this agreement.

15. Contact Information

For any questions regarding these Terms or our services, please contact us at:

Cinemetrics Research, LLC
[Email Address]
[Phone Number]
[Business Address]

Cinemetrics Research

Empowering filmmakers with data-driven insights and production expertise.

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