1. Introduction
Cinemetrics Research, LLC ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or participate in our research studies.
2. Information We Collect
2.1 Information You Provide Directly:
- Contact Information: Name, email address, phone number, company name, and job title when you inquire about our services or become a client
- Payment Information: Billing address and payment details (processed through secure third-party payment processors)
- Project Information: Details about your film projects, creative materials, marketing assets, and other information you share when engaging our services
- Communications: Content of emails, messages, and other communications with us
2.2 Research Participant Data:
- Survey Responses: Opinions, preferences, and feedback provided during research studies
- Demographic Information: Age, gender, location, and other demographic data relevant to research studies
- Viewing Data: Engagement metrics, viewing patterns, and behavioral data when participating in content testing
- Audio/Visual Data: Video or audio recordings if you participate in focus groups or interviews (with your explicit consent)
2.3 Automatically Collected Information:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies (see Section 4)
3. How We Use Your Information
We use the information we collect to:
- Provide Our Services: Deliver market research and producing services to our clients
- Conduct Research Studies: Analyze audience engagement, preferences, and market trends
- Communicate: Respond to inquiries, provide customer support, send service-related updates
- Improve Our Services: Analyze usage patterns to enhance our website and service offerings
- Marketing: Send newsletters, promotional materials, and relevant industry insights (with your consent)
- Legal Compliance: Comply with legal obligations and protect our rights
- Industry Benchmarking: Create aggregated, anonymized datasets for industry analysis (cannot identify individuals or specific projects)
4. Cookies and Tracking Technologies
4.1 Types of Cookies We Use:
- Essential Cookies: Necessary for website functionality and security
- Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics)
- Marketing Cookies: Track your activity to deliver personalized advertising and measure campaign effectiveness
- Preference Cookies: Remember your settings and preferences
4.2 Third-Party Cookies:
We use third-party services that may set cookies, including:
- Google Analytics (website analytics)
- [Email marketing platform, e.g., Mailchimp]
- [Payment processor, e.g., Stripe]
- [Survey platform, e.g., Qualtrics, SurveyMonkey]
4.3 Your Cookie Choices:
Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. Note that disabling cookies may limit website functionality.
5. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service Providers: Third-party vendors who assist with website hosting, payment processing, email delivery, survey platforms, and data analysis (bound by confidentiality agreements)
- Research Participants: Aggregated, anonymized research findings may be shared with clients (individual responses are not identifiable)
- Legal Requirements: When required by law, court order, or to protect our rights and safety
- Business Transfers: In connection with a merger, acquisition, or sale of assets (with continued privacy protection)
- With Your Consent: Any other sharing will be done only with your explicit permission
6. Research Participant Privacy
6.1 Anonymization
Individual research participant responses are anonymized and aggregated before being shared with clients. We use unique identifiers rather than names when processing data.
6.2 Data Retention
Research participant data is retained for ten (10) years after study completion or as required by law, then securely deleted.
6.3 Opt-Out Rights
Research participants can withdraw from studies at any time and request deletion of their data (subject to legal/contractual obligations).
6.4 Third-Party Research Platforms
We may use third-party survey and research platforms. These vendors are selected for their data protection standards and are bound by data processing agreements.
7. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Secure servers and firewalls
- Access controls and authentication
- Regular security assessments
- Employee training on data protection
However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
8. Data Retention
- Client Data: Retained for the duration of our business relationship and ten (10) years thereafter for legal and accounting purposes
- Research Data: Retained as specified in Section 6.2
- Website Data: Analytics and cookies as specified by our third-party providers (typically 26 months for Google Analytics)
- Marketing Data: Until you unsubscribe or request deletion
9. Your Privacy Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Portability: Request transfer of your data in a machine-readable format
- Opt-Out: Unsubscribe from marketing communications
- Restriction: Request we limit how we use your information
- Object: Object to certain types of processing (e.g., direct marketing)
To exercise these rights, contact us at: privacy@cinemetricsresearch.com
10. California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act:
- Right to know what personal information is collected, used, shared, or sold
- Right to delete personal information
- Right to opt-out of the sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising CCPA rights
11. European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation:
- Legal basis for processing: Consent, contract performance, legitimate interests, or legal compliance
- Right to withdraw consent at any time
- Right to lodge a complaint with a supervisory authority
- Data transfers: We ensure appropriate safeguards when transferring data outside the EEA
12. Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. Research participants must be 18 or older unless parental consent is obtained for specific studies.
13. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.
14. Do Not Track Signals
Our website does not currently respond to "Do Not Track" browser signals, but you can control cookies through your browser settings.
15. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will notify you of material changes by posting the updated policy on our website with a new "Effective Date." Continued use of our services after changes constitutes acceptance.
17. Contact Us
For privacy-related questions, concerns, or to exercise your rights, contact us at:
Cinemetrics Research, LLC
privacy@cinemetricsresearch.com
[Phone Number]
[Business Address]